Irresistible: Why We Can't Stop Eating
Irresistible: Why We Can't Stop Eating
Doctor and academic Chris van Tulleken examines why ultra-processed foods have come to dominate food culture, with former food industry insiders talking about the way in which popular foods are designed to be irresistible. They reveal companies go to extraordinary lengths to ensure their products connect with consumers, from using brain scans to assess the deliciousness of ice-cream to carefully engineering the sound of a crunch
Irresistible: Why We Can't Stop Eating airs on BBC Two HD at 9:00 PM, Monday 25 November. (Subtitles, new, audio description.)
Topics
News ➝ Current Affairs
Documentary
Stuart Elliott
Director
Naomi Pallas
Producer
Nina Davies
Executive Producer
Richard Bradley
Executive Producer