Inside Iceland: Britain's Budget Supermarket
Season 1 Episode 4 of 4
The retailer prepares for Christmas, the most important time of year for supermarkets with preparations made as much as 10 months in advance. With Christmas TV adverts becoming more competitive than ever, Iceland enters into an arrangement with Disney to tie their promotional campaign to the release of Frozen 2. They also launch some new festive products, including a chocolate and caramel pudding and a complete Christmas dinner in a pie
Inside Iceland: Britain's Budget Supermarket airs on Channel 5 +1 at 4:20 AM, Thursday 26 September. (Subtitles, repeat.)
Learn more about Inside Iceland: Britain's Budget Supermarket and other education/science/factual topics on our factual page
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General
Matt Fisher
Series Producer
Rob Butterfield
Executive Producer
Robin Dutta
Executive Producer