How Disney Built America

9:00 PM to 10:00 PM
Tuesday 17 December
+

Now Available in Stores

Season 1 Episode 4 of 6

Amid financial troubles, Disney hired an ingenious marketing whiz who helped them figure out how to bring their beloved characters off the screen and into the hands of millions. Mickey Mouse became the first celebrity face to grace a cereal box and from that moment, the licensing of Disney products becomes a lucrative industry and the gold standard for multimedia corporations all over the world

How Disney Built America airs on Sky History 2 HD at 9:00 PM, Tuesday 17 December. (Subtitles.)
Topics
Education ➝ Science ➝ Factual Topics
History
News ➝ Current Affairs
Documentary