Secrets of Supermarket Buyers

4seven HD

4:00 AM to 4:55 AM

Friday 18 April

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Denise Van Outen discovers savvy shopping secrets from supermarket buyers, including discount disruptors and premium grocers, to find out how they predict demand and what the next big trends will be. Here she goes behind the scenes at Waitrose, from the in-store bakery to cheese, smoothies and free coffees