How Disney Built America

Sky History

3:00 PM to 4:00 PM

Tuesday 24 December

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Amid financial troubles, Disney hired an ingenious marketing whiz who helped them figure out how to bring their beloved characters off the screen and into the hands of millions. Mickey Mouse became the first celebrity face to grace a cereal box and from that moment, the licensing of Disney products becomes a lucrative industry and the gold standard for multimedia corporations all over the world