Supermarket Own-Brands: The Big Taste Test

Channel 5 +1

9:00 PM to 10:00 PM

Wednesday 5 February

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Examining the difference between leading brands and supermarkets' own versions, and which customers prefer. In this edition, Coca-Cola is compared to seven dupe colas and resident dupe superfan Eggsy takes a look at some of his favourite own brand products. Plus, a food scientist demonstrates how the supermarkets are able to challenge the superbrands at a fraction of the cost