Undercover Boss USA
Season 11 Episode 5 of 9
Paul Damico, the former president and CEO, Round Table Pizza goes undercover to glean effective ways to expand the long-standing West Coast pizza franchise eastward and attract a younger clientele. Damico credits the valuable brand insights he garnered on Undercover Boss USA in 2013, when he was president of Moe's Southwest Grill, as a reason to go back undercover
Undercover Boss USA airs on Channel 4 at 12:10 PM, Monday 11 November. (Subtitles, repeat.)
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Documentary