Loyalty Cards: Are They a Rip Off?

Channel 5 +1

4:55 AM to 5:45 AM

Sunday 16 February

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More than 70 per cent of consumers subscribe to some sort of loyalty card offering points on shopping - but in recent years the landscape has changed with the introduction of 'members-only' prices. Alexis Conran explores what the supermarkets are gaining, whether shoppers really can save money and whether, at the end of the day, loyalty cards are really worth it