Loaded: Lads, Mags and Mayhem

BBC Two Wales

2:40 AM to 4:10 AM

Saturday 30 November

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The rise and fall of the men's lifestyle magazine Loaded, which was launched in 1994 and went on to define the lad culture of the 1990s as it quickly became a cultural phenomenon. It tapped into the aspirations, interests and rebellious attitudes of young men, capturing a hedonistic lifestyle characterised by excess, humour and indulgence. However, rival publications coming into the lag mag market drove the pressure to compete, and the women who had felt empowered were now being asked to strip for the magazines. Featuring interviews from those in the engine room of Loaded, as well as those who were watching on from the outside, including Irvine Welsh, Gail Porter, David Baddiel, Katie Puckrick, Miranda Sawyer and Miki Berenyi